Green Bay travel agency Directional Ventures customizes local tours

Green Bay might be most well known for its professional football team, but Ryan Siler has lists of other attractions that could be just the thing for a visitor to the area.

Siler, who works full time at St. Norbert College, recently participated in the Northeast Wisconsin Technical College Eagle Pitch Contest where he introduced his new business, Directional Ventures Travel. Although he offers vacation packages for destinations throughout the world, his niche is putting together custom packages for people visiting the Green Bay area.

“I got the idea over the past couple of years,” he explained. “I always had the itch to own a business, but didn’t know what type I’d like to start. As I was evaluating possibilities, I looked at personal interests and things that my family enjoyed. For us, it was more about experiences instead of buying things.”

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