How retailers are hiring for the holidays in 2022

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The backdrop of this holiday season looks quite different than last year’s.

While many consumers have adopted a sense of pre-pandemic normalcy with in-store shopping, inflation has largely hampered the industry’s success in 2022 so far.

Some reports expect that holiday sales growth will slow this year compared to last, with Deloitte estimating growth between 4% and 6% in 2022 compared to an increase of 15.1% during last year’s period. Meanwhile, Mastercard’s latest estimates expect U.S. growth at 7.1%, but noted that inflation will play a role in consumer expectations for discounts.

“This holiday season, consumers may find themselves looking for ways to navigate the inflationary environment – from searching for deals to making trade-offs that allow for extra room in their gift-giving budgets,” Michelle Meyer, U.S. chief economist at the Mastercard Economics Institute, said in a statement.

Retailers seem to be listening to that need, with both Amazon and Target launching early holiday deals beginning in October. Brands are also looking for new partnerships to entice buyers this season, with Target signing an exclusive multiyear deal with toy company FAO Schwarz and Macy’s getting a limited-edition holiday release from Kylie Cosmetics.

With this unique economic environment, some retailers are hiring more than others in preparation for the season. Here’s a look at companies’ holiday hiring announcements so far.


Nordstrom is planning to hire 20,000 employees ahead of the holidays. That includes positions across its Nordstrom and Nordstrom Rack stores, as well as the department store’s supply chain facilities and customer care team. Last year, the department store hoped to hire 28,600 seasonal and regular employees across the U.S. and Canada.

J.C. Penney

J.C. Penney on Oct. 6 said it has nearly 22,000 seasonal positions to fill this year and will be offering employment “on the spot” during its national hiring event Oct. 12 to 15, conducted in stores and online. 

The department store noted that it’s closed on Thanksgiving and Christmas Day, and hourly associates in all stores receive additional pay when they work on Black Friday, or Saturdays and Sundays during peak holiday weekends. Otherwise the retailer promises shift flexibility, along with personal wellness days, referral bonuses and some daycare services. Associates receive discounts of up to 25%, and seasonal hires have an opportunity to stay on for continued employment after the holidays.


Amazon on Oct. 6 said it will hire 150,000 employees in full-time, part-time and seasonal positions across the U.S. The company is looking for employees to fulfill stowing, picking, packing, sorting and shipping positions within its operations network. The e-commerce giant is offering signing bonuses of up to $3,000 in select areas and is paying more than $19 per hour on average, according to a company announcement.


This year’s holiday hiring efforts from Walmart look quite different than 2021. The company’s hiring for the 2022 season slowed to 40,000 additional associates, which is down about 75% from the 150,000 hired last year.

Walmart plans to hire positions ranging from seasonal store associates to full-time, permanent truck drivers. Current associates will be offered more hours for the holidays.

The retailer also announced new return options and windows for the holiday season, including a return pickup from home for Walmart+ members.


Target is keeping its hiring plans steady this year, once again planning to bring on up to 100,000 seasonal employees to help out at its stores and supply chain facilities. Applications are online, where the company touts competitive pay, including a $15 starting wage, flexible scheduling, a 10% discount, free mental health support, virtual doctor visits and free flu vaccines.

Dick’s Sporting Goods

Dick’s Sporting Goods plans to hire up to 9,000 seasonal associates this year, according to a company press release. The outdoors retailer will kick off recruitment by holding its fifth annual “National Signing Day” on Sept. 28.

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