(25/10/22) IHG has signed the first Vignette Collection
hotel in the Americas.
Scheduled to begin construction in early 2023, the
83-room El Gran Encomendero in Mexico’s Yucatan Peninsula will anchor a four-storey, upscale
mixed-use development in Valladolid – an historic town nearly 25
miles west of the Chichen Itza ruins and in proximity of the Balam
archeological site and multiple cenotes.
Facilities at the hotel are expected to include a restaurant and bar, rooftop pool, spa,
fitness center and 1,600 square feet of meeting and event space.
Under the ownership of Grupo Alves, El Gran
Encomendero will be the first branded hotel in
the Valladolid community.
An on-the-rise destination for international leisure travel,
business events and weddings, Valladolid recently received the
coveted “Magical Towns” designation from the Mexican Ministry of
Tourism for its efforts to protect and preserve cultural wealth.
Room at El Gran Encomendero, a Vignette Collection hotel
The city anticipates attracting even more volume following the
construction of the government-funded Mayan train line which will
connect it directly to Mérida and Cancún.
Erick Alvarez, CEO, Grupo Alves, said,
“Valladolid’s deep history and coveted location make it ideal for
El Gran Encomendero. We are confident that this beautiful and
luxurious property will quickly become the regional destination
for travelers, and we look forward to working with IHG to turn our
vision into a reality. I’d also like to thank Lic. Ernesto Herrera
Novelo, Secretary of Economic Development and Labor for the State
of Yucatan, for overseeing the signing of our franchise
Each Vignette Collection hotel features a name
reflective of an unique element of its history, character or
location. El Gran Encomendero’s billing takes inspiration from
Pedro Sierra Lina’s book, “Trilogia Sobre la Casa del Encomendero
Paul Adan, Senior Regional VP, MLAC, IHG Hotels &
Resorts, said, “With nearly 200 hotels open or in the regional
pipeline, Mexico remains a fast-growing priority market for IHG.
El Gran Encomendero is a distinctive and ideal introduction to the
Americas for our Vignette Collection brand, and the first of many
we hope to bring to this market and the world in the coming years.
We welcome the opportunity to lead this project forward alongside
the fantastic team at Grupo Alves.”
Following the brand’s launch in August 2021, the first
Vignette Collection hotels include Hotel
X Brisbane Fortitude Valley in Australia and Sindhorn Midtown
Hotel Bangkok in Thailand.
IHG anticipates opening more than 100
new Vignette Collection properties during the next 10
years, including a recently finalized signing for the collection’s
tenth global property near Victoria Falls in Zambia, Africa.
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